Fan Engagement & Contests

Wheel of Deals and the Dreidel of Deals

Remember when Facebook Live took News Feeds by storm? In 2017, it seemed like everything you saw in your feed was a live video. Then it hit me: combine the algorithm’s favorability of Live videos with a contest that requires people to comment to play, and we’re going to wind up in EVERYONE’S feeds. And guess what… that’s exactly what happened. The Wheel of Deals and Dreidel of Deals promos garnered hundreds of thousands of impressions and only cost us the money we spent on prizes and the time we spent creating the sets. Viral marketing for virtually zero dollars? It was a dream come true.

For some reason, the Dreidel of Deals won’t embed here, so click to watch the whole video.

HOMAGE Trick Shot Madness

Getting your fans to create a free commercial for you is no easy feat. But if you’re a brand as beloved as Homage and run the right contest aimed at the right people, you’ll get winning submissions like what you see below.

NBA Trivia Tuesday

I couldn’t have done NBA Trivia Tuesdays without our uber talented super host, Jason Zone Fisher. He and I would round up celebrity guests who would come on the show in return for free gear, and the rest was movie magic.

Homage x Animal Crossing

It was the beginning of the pandemic and everyone was stuck at home playing Animal Crossing, a game that allows players to design their own clothes. Another light bulb moment hit: since folks can’t go out and wear their Homage gear in person, they could at least wear their favorite hoodie in the virtual world. It was a hit with our fans, delivering a small bit of normalcy during a wildly uncertain time.